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Hi everybody. I am upen just trying to sharre some knowledge about Search Engine Marketing with you, which i got from some of my experience. Thanks.

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Aug 3, 2009

Directory Submission

What is Directory Submission?

It is a process of link building that may be one way or two way. In this we have to put our website link on separate web sites so that search engine spider can eazily got our site.

How to do Directory Submission ?

Before we start directory submission we have to know what tools will use and how ?
So firstly i prefer you to use only Mozzila Firefox for SEO work as its vast add ons helps to work easy and fast. There are some Add ons which needs to be installed for easy work ;
1. InfomEner
2. Fireform
3.Tab holder
*if you have any problem can post me and i will tell you the solution*

Now we need a data base where we can store out information about directory submission.

How to make Data Base ?

We can use both MS Excel and MS Access for data base, but i prefer MS Access to be used as it have auto save so there is no chance of losing any data.Open MS access and make a new table name as directory and make 6 rows named as domain,url,chosen page,result,name ad date. You have to the domain name ,its url, the page you chose where your link will be appear, result whether it is submitted or failed to submit,your name and date in a frequency.


The followings are the steps for directory submissions:

Step1:
first we have to find the sites where we can submit our site link. Remember that directory submission can be made in three way, such as free directory listing, paid directory listing and reciprocal directory listing. If you want to get listing and you have money so fast then you can go for paid listing .But free listing is recommended .
How to find directory list?
There is Google to search directory list. Otherwise i prefer to following link:
Directory Site List
Step 2:
On the site first you have to chose appropriate category , under which your site url will be display. That should be related to the keyword which you are using as title.
How to get appropriate category ?
There is a directory listing site of google where you can got the relevant categories for your title. That is known as D Moz:open directory project.
Just put your targeted keyword or title and click search, you can get your relevant category and subcategory.
*Don't forget to submit your site in dmoz directory list also*
Step 3:
After chose the perfect category copy the url to database in 'chosen page' tab, then there will a button as "submit link" or "add url". By clicking that the submission form will appear, just fill all the required fields and click submit.
*You can make a use of "InformEnter" and "Fireform" add ons to get more work to be done*
Step 4:
To complete your submission
check your email and If the directory sites send you any conformation mail then follow the link .


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Off Page Elements

This is the process to building incoming links to your website. Before start off page works we need to submit our site to search engines which is called search engine submission then we need a valid email address, which we can use at the time of registratrion in various sites. Then a short description of 150 to 300 characters, a list of 8 to 10 keywords which can be used as meta keywords, use the targeted keyword as title. A username and password also needed for registration. Then we can proceed to the following various steps:
1. Directory Submission
2. Article Submission
3. Bookmarking
4. Blog Posting
5. Forum Posting
6. Video Posting
7. RSS Feed
8. Press Release
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On Page Factors

Before we start SEO work we must known the elements of On page and Off page SEO and how to do these things, so we can proceed.

On Page Elements:

On page techniques are important for natural and organic search results. Thus on page techniques are used on the web page itself to let the search engines know the purpose and keywords of the website.On page optimization includes choosing right domain name, creation of title, optimized meta tags, robot.txt file, Hyperlink optimization, Internal link, Heading Tag optimization, seo copy writing, image optimization, etc.

1. Title Tag:
The title tag is the name given to the web page and tells about the web pages. Each page of website should be properly titled so as to reflect the actual content on that webpage.

2. Meta Tag:
Meta tag are the keywords that are searched for. It should also reflect the contents on the web page.It should be short and less than 15 characters. We can put 10 keywords in a web site.

3. Keyword Density:
It refers to the percentage of the specified keyword that is to be searched on a page. Overall keyword density is total searched keyword
= - -------------------------- X 100
Total Keywords on page
It should be 3 to 7 otherwise it will be keyword spamming or keyword stuffing.

4. Meta Description:
It provides a brief description in few words about the contents of the page. It should be in between to 25 to 30 words or have 150 characters with the targeted keywords in it.

5. Heading tag:
These are used as headings to a portion of contents of a web page after dividing the entire
content of a web page in to different portions.

6. Alt Tag:
These are used as assign images with caption and keywords. Image show description when mouse crosser is held over it. Alt tags should match with actual image.

7. URL Structure:
URL is the actual page name displayed in address bar of a web browser. url and site name may be same but can be optimized.

8. Internal Linking:
It is the hypertext that occures in the home page to move from one page to another within the website.







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