On Page Factors

Before we start SEO work we must known the elements of On page and Off page SEO and how to do these things, so we can proceed.

On Page Elements:
On page techniques are important for natural and organic search results. Thus on page techniques are used on the web page itself to let the search engines know the purpose and keywords of the website.On page optimization includes choosing right domain name, creation of title, optimized meta tags, robot.txt file, Hyperlink optimization, Internal link, Heading Tag optimization, seo copy writing, image optimization, etc.

1. Title Tag:
The title tag is the name given to the web page and tells about the web pages. Each page of website should be properly titled so as to reflect the actual content on that webpage.

2. Meta Tag:
Meta tag are the keywords that are searched for. It should also reflect the contents on the web page.It should be short and less than 15 characters. We can put 10 keywords in a web site.

3. Keyword Density:
It refers to the percentage of the specified keyword that is to be searched on a page. Overall keyword density is total searched keyword
= - -------------------------- X 100
Total Keywords on page
It should be 3 to 7 otherwise it will be keyword spamming or keyword stuffing.

4. Meta Description:
It provides a brief description in few words about the contents of the page. It should be in between to 25 to 30 words or have 150 characters with the targeted keywords in it.

5. Heading tag:
These are used as headings to a portion of contents of a web page after dividing the entire
content of a web page in to different portions.

6. Alt Tag:
These are used as assign images with caption and keywords. Image show description when mouse crosser is held over it. Alt tags should match with actual image.

7. URL Structure:
URL is the actual page name displayed in address bar of a web browser. url and site name may be same but can be optimized.

8. Internal Linking:
It is the hypertext that occures in the home page to move from one page to another within the website.