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Hi everybody. I am upen just trying to sharre some knowledge about Search Engine Marketing with you, which i got from some of my experience. Thanks.

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Showing posts with label On Page. Show all posts
Showing posts with label On Page. Show all posts

Aug 2, 2009

How to do On Page work ?

Before start Off page work for a site the most important work is to do On page first. If one does off page with out on page then the work will be value less. For the On page work we need the Ftp username and password of a site which is given by the web hoster( in the server site hosted), if one does not know that till can do On page if he have the html files of that site and told administrator(owner) of that site to upload that file. Generally we need the following softwares to be installed in pc:
1.Adobe Dreamweaver CS4 (This is a product of adobe can download with some price )
*any problem in installation or cracking with any can mail me at upendrab08@gmail.com *

The followings are the steps which are to be made during on page work:
Step 1:
At first we have to get the home file of a website which we have to optimize.
How to Get the home file of a website ?
If you have no ftp data then can ask admin for the home html file otherwise if you have the ftp data then can directly download by putting the username and password. see in picture->


Put the domain name in sky box, username in pink and password in yellow one then click on quik connect. That will show files on second row right box which are hosted in server. Then chose "www" file from that directoty. The files which are in that file will show in under the box of that.
Chose index.html or index.php file which is the home page of a website. Then upload that file to the chosen directory of your pc which displays in left box. First make a backup folder where you can store the original home file. Then make a uptodate folder and copy that to uptodate folder.
* remind a fact that all the website have not same home file(may be index.html or may be not)*
Step 2:
Now just open that index file in dreamweaver for editing. Optimize the title, description and the keywords (refer to onpage elements to know how it will be). Check the HTML errors, broken links and remove them. Check keyword density. Check all the on page elements and then save.
Step 3:
After changing the html pages, its now time to upload that updated html to the server so that every one can access that. For uploading chose the uptodated file and upload it to the www file in server by file zilla.


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Types of SEO

There are three types of SEO, such as:
1. On Site SEO
2. On Page SEO
2. Off Page SEO

What is On Site SEO?

On site optimization means to optimize the web site's on site factors such as its age, whether it is hosted on reverse IP or dedicated IP, how much visible to search engine, what is the site size on server, etc.

What is On Page SEO ?

On the page whatever changes we will do that change color, modify letter style, title, image, design. Any changes made to the web page is called On page optimization. Only on the view source part or coding part we have to modify.


What is Off Page SEO ?

Off page techniques include directory submissions, article submissions, link exchange, blogs, forums etc. This helps in increasing your quality back links and thus more inbounds links for your website. Search engines gives preference to websites which has more back links. This increases the possibility of websites ranking high in search engines.
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