About The Author

Hi everybody. I am upen just trying to sharre some knowledge about Search Engine Marketing with you, which i got from some of my experience. Thanks.

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Nov 21, 2010

Blog: Search Engine Optimization by Upendra on Bloggers

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Mar 9, 2010

Link Building

What is Link Building?


In terms of traffic building, organic search engine rankings and internet sales, link building is one of the most important aspects of search engine optimization. Link popularity or building simply refers to the mechanism of securing text links pointed at your website and strategic landing pages in order to increase rankings. This is often referred to as Off Page Optimization. Currently, link building - developing quality relevant one way links (also known as backlinks or inbound links) - to your website is one of the most important factors in SEO and achieving high rankings in the search engines.

The different types of links are, but not limited to:

-One way link building - Convincing any given website to link back to you by various methods are including Directory Submission, Article writing and content distribution and publication and Web 2.0 - social bookmarking and blog / forum links.

-Two way link building (Reciprocal linking) - you link to me from a page in your website, and I will link back.

-Three way link building - Three Way Link Building helps you build links while avoid reciprocal link building and other types of penalties resulting from it.

The way it works is that you give Website (A) a link to Website (B).

Website (B) gives a link to Website (C).

Website (C) then gives a link to Website (A).

In the end, (C) websites have links to each other, and yet none of them are reciprocal. Three waylinks are a subset of reciprocal links.

-Paid links - links secured on any given webpage by monthly or yearly payment. Read more about link Building.

LinkBuilding Overview:-

Promoting webs provides affordable and efficient link building. With this service we follow the best techniques and avoid the link development that will leave a negative effect on your site.

Today's major search engines monitor incoming links (link popularity) from other relevant and/or quality websites as a major role in determining who ranks above whom. Focusing on quality websites AND the proper use of anchor text within those one-way, incoming links have proven to be extremely effective in generating top rankings. Most businesses do that by making their website rank high on the Search Engine Results Page (SERP).

Link Popularity Building is one way of ensuring a high SERP ranking. As the name suggests, Link Building helps search engines detect a high level of popularity, ensuring better ranking. The logic behind it is rather simple: if your site is popular, it must be good (after all no one wants to link up with a poor site), and therefore, deserves better ranking. Although the major benefit of Link Building is to increase the rankings of a web page on Search Engines for different keywords, Link Building also helps enhance brand presence, increase direct traffic and help in deep indexing of a website.

Link Building Definition:-


“It's the online equivalent of word-of-mouth advertising. And just like its offline cousin, it's the most effective way to get new business. “

(Or)

“It’s a managerial process of identifying, analyzing, choosing and exploiting marketing opportunities to fulfill the company’s mission and objectives. “

This advertising mode is known as "Link building," and it involves getting other Web sites to link to your site. It's like one of your neighbors recommending a good plumber or handyman; it carries more weight than if a person just stumbled across your Web site.”

(OR)

Link Building is the process of enhancing the Link Popularity of a webpage by creating links to it from other websites, in order to increase Search Engine Ranking of that webpage.

Link Popularity is the main factor by which modern search engines rank the Web Pages. As such, a focused link building campaign must be at the core of the successful search engine optimization strategy.

Promoting Webs team of link building specialists are equipped to provide complete link building support that includes everything from Reciprocal / Non-Reciprocal Linking to Competition Back Link Evaluation and Link Building Campaigns .

Non Reciprocal Link Exchange Services:-

One-way links or Non reciprocal links are just what it says. You get a link without having to give a link back. One-way links When a person links his website to yours without asking for a link in return, then it is known as a One Way Link. These links are the best way to have inbound links without giving out or trading links from your site to outside sites, as they do not look like a reciprocal link exchange. These give the appearance of natural link building process and are the best way to increase the link popularity of the site by getting relevant links for the site. One-way links count a lot more than swapping links. There are two main advantages to non-reciprocal links as opposed to reciprocal links, the first is that these links will hold more weight, as they aren't reciprocated (the search engines can detect whether links are reciprocal) and the second advantage is that they don't have to be monitored as closely as reciprocal links.

How to Get Non-Reciprocal Links to Your Website and Improve Your Page Rank:

Directory Submission : submitting your website's link to directories is another way of getting backlinks.

Article Submission : Writing several articles and submitting them to article directories for publication is a great way to build one-way links. By including a link to your website in your articles resource box, you not only gain quality one-way links but also drive free targeted traffic to your site.

E-mail signatures : Start using E-mail signatures. They might not produce thousands of visitors, but are a great way to promote your site a bit without having to actually do anything.

Press Release : Press release is simply an announcement of an important event for your business. Just like article marketing, you can gain one-way links by writing a press release with a link pointing to your site and submitting it to other websites.

Reciprocal Link Exchange Services :-

Reciprocal link building process is reciprocal in nature, somewhat like a give and take deal and is therefore, also known as a Two-way link building process. In this process, when a website A gives a link to website B, then website B gives a link to website A, in return. Though, one way links are the great option for increasing link popularity of a site, Reciprocal links are a good option too, in terms of there low costs and effective and inexpensive services, yielding to economical results. If used in a balanced and systematic manner, Reciprocal link exchange can help in promoting your website, product, or services, effectively and efficiently. Increase your site's Page Rank (PR) and Link Popularity by choosing from our Reciprocal Link Exchange or Only Incoming Link Building Campaigns. Boost your site's Google Page Rank through a focused Link Building program.


Link Building Advantages

• Improves natural search engine rankings (also called organic search engine rankings)

• One of the best SEO techniques for flash websites

• Results in a high ROI in the long run

• Generates brand awareness and recognition

• No recurring PPC costs in cases of one-time fee links

• Cheap source of direct traffic


Another benefit that exists in increased PageRank (PR) (Value of importance give to webpage by Google on a scale of 0-10) value. We don't really consider that a benefit as a higher PR value is of no significance unless it directly contributes towards higher natural search engines rankings. Our research has shown that a lower PR webpage can rank better than higher PR webpage simply if it has quality inbound links.


What you should remember when building links:

Why would someone want to exchange a link with your site? It can be answered in two words:

QUALITY CONTENT. If your site has nothing new or important to present, why would someone want to link to it?

Links from websites related to your own topic or theme need to be obtained. If those in your own area think highly enough of your website to link to it, what does that say?Getting a link from a major directory or high ranking website can be more important than say 20 links from smaller sites (even in your own area). Again, if a big name player gives you a link, what does the little guy will think?

TIME--it will take time so one must be patient

Importance of Google in Link Building:

A Survey of Google's Page Rank Within the past few years, Google has become the far most utilized search engine worldwide. A decisive factor therefore was, besides high performance and ease of use, the superior quality of search results compared to other search engines. This quality of search results is substantially based on Page Rank, a sophisticated method to rank web documents.
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Dec 4, 2009

W3 Validation

Why do you validate Html ?
All Html needed to be in W3 standard and we have to validate through W3 Validator.

How to do W3 validation ?
It is very simple just go to W3 validator (validator.w3.org). Here you can put the page in 3 way :-


just select a option then go to more option. If you want to clean up the errors then

tick on clean up Markup with HTML Tidy and Validate error page and click on

Check.

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Sep 13, 2009

Search Engine Marketing

What is SEM(Search Engine Marketing)?
Search Engine Marketing is the only way to market company’s products or services to online users in a direct and relevant manner. This can be done by bidding on keywords and keyterms through Pay Per Click techniques and Search Engine Optimisation techniques. Search engine marketing ensures you are delivering an almost immediate solution to online users who may not have previously known your website existed.

Why SEM ?
Most internet users use search engines to gain informations, find products and get services that they requires, in fact ‘90 percent of worldwide users use search engines to find websites’ - Forester Research.SEM techniques make you to be found amongst the millions of web pages available on the internet. Many of your competitors may already be using these techniques and benefiting from the traffic.

Benefits of SEM ?
If you have a website, you need to make sure your website is found!
It’s not enough to rely on your offline marketing to drive traffic to your website. Audiences often forget website addresses or have forgotten about your marketing campaign by the time they actually need it! Online users want quick and relevant answers to their search queries. Search engines are focused on driving and delivering the most relevant search results to their users.
The great thing about SEM is that its impact is directly measurable. One will be able to monitor the benefits you receive from the SEO and PPC techniques.

SEM involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This techniques includes:

1. Search Engine Optimization (SEO) of your website

2. Pay per Click Keyword Advertising (PPC)
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Sep 10, 2009

All SEO Tools

These are the tools with the help of which SEO work will be easy.

• Back link Builder:

• Check page rank:

• Check IP Address:

• Check duplicates URL

• Check internet speed:

currency converter:



• Check Similarity:

• Check class c back link:

• Check your position in Google:



• Comparison-


• HTML & CSS Validated:


• Meta Tag Analyzer

:



• Convert Host/Domain Name to IP Address and vice versa:


Website-comparison:


• Google Competition:


• Link Popularity Check Tools:

Link Suggestion Tool:


• Website Analysis:



• Translation Tool:

• Site Report :


• Reciprocal link checker:

• Keyword Density:


• Reverse IP:

• Spider Test:•


• Keyword Suggestion

• Page Size: Home Page Analysis: Loading Time:

Connection Rate: Download Time:



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Sep 7, 2009

Search Engine Submission

What is Search engine submission ?

When we create a new website or work for a totally new website the search engine was not known to that site so its needed to make search engine known about the site, that there is a site named as X and providing the Y facilities. that is called search engine submission.

Why Search Engine Submission is Needed ?


If we are starting SEO work for a website then we have to do search engine submission otherwise our all offpage work will be result zero. Because if we are making link building and our site is unknown to se
arch engine then it will take more time to get a better rank on search engine result pannel. So search engine is most.
How to Do Search Engine Submission ?

It is a easy process we have to go to submit pages of all search engines and like directory submission we have to submit our website to search engines. Remember different different search engine have different criteria to submit sites, some of them demand money to index sites in them.


Following are the major search engines where our site should be submitted:








Some more search engines and sites where also we can submit our site for search engine:













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Aug 16, 2009

Blog Posting

Blog Posting is the time taking and enjoyable step of off page elements . It gives us quick link but we need to make so good like a live site so that people will came again and again and click our link visit our site.Technically Blog post is a off page element in which we have to creatbloga regarding the targeted keyword with descriptions photos, video and songs also. The followings are the steps:

Step 1:
At first we need a Email Id and a Username to register in blog sites. We can use the similar E mail which one is used for other offpage works. Then open blog sites, if you don't know blog sites you can take help of google or you can ask me for blog sites or go to Blog host. Now for an example lets take google's blog site named as Blogger.com.

Step 2:
Now after register if there is any option to confirm then go to email to active account otherwise login the site and write down anything about the targetd keyword. Anything means something intersting and very good contet which everyone can understand and will like to read more.Dont forget to name the blog as your targeted keyword. If you are working on the keyword mobile solutions and you have to make a blog in blogger.com then url should be www.mobilesolutions.blogspot.com.


++++++++++++++++++++More just coming++++++++++++
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Aug 5, 2009

Book Marking

Bookmarking is a quick process to get link and also get page rank in search engine. In this technique we got link at that time we submit a new story.Remember one thing bokkmarking brings rank so fast and also down the so fast so never do this for a new site. After you done the articles and directories can go for bookmarkings. The followings are the steps for book marking:

Step1:
Before we start book marking we have to make database for this. For making a database go to Ms Access and make a table named as bookmarking with the rows domain name, url, link url, linktext, username, password, name, date. It is important in bookmarking to save username and password also.Then we have to find out the websites with the bookmarking service. The following site can help you:
Social Bookmarking site list

Step 2:
Now by opening the sites we have to register first. I think you will never be in worry to find how to register in a site. Then you are autometically login to the site or there may be the option of confirming email after registration. So if there is some confirmation needed then you should confirm that by clicking the link in your email.

Step 3:
After login there will be a button as Submit Story, by clicking that the submission form will be appear with a single url you have to click next and then you can fill with the proper descriptions, meta keywords, targeted keyword as title anddont forget to select a category at that time. then click on submit and review to go the last step.
Step4:
In the last step you have to just click submit story and it will submitted. Then choose read more or discussion tab to get your link url. Copy and paste that url as back up. Remember many times after you click submit story your story will not dispaly, then go to profile then click submitted to saw your topic.


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Aug 3, 2009

Directory Submission

What is Directory Submission?

It is a process of link building that may be one way or two way. In this we have to put our website link on separate web sites so that search engine spider can eazily got our site.

How to do Directory Submission ?

Before we start directory submission we have to know what tools will use and how ?
So firstly i prefer you to use only Mozzila Firefox for SEO work as its vast add ons helps to work easy and fast. There are some Add ons which needs to be installed for easy work ;
1. InfomEner
2. Fireform
3.Tab holder
*if you have any problem can post me and i will tell you the solution*

Now we need a data base where we can store out information about directory submission.

How to make Data Base ?

We can use both MS Excel and MS Access for data base, but i prefer MS Access to be used as it have auto save so there is no chance of losing any data.Open MS access and make a new table name as directory and make 6 rows named as domain,url,chosen page,result,name ad date. You have to the domain name ,its url, the page you chose where your link will be appear, result whether it is submitted or failed to submit,your name and date in a frequency.


The followings are the steps for directory submissions:

Step1:
first we have to find the sites where we can submit our site link. Remember that directory submission can be made in three way, such as free directory listing, paid directory listing and reciprocal directory listing. If you want to get listing and you have money so fast then you can go for paid listing .But free listing is recommended .
How to find directory list?
There is Google to search directory list. Otherwise i prefer to following link:
Directory Site List
Step 2:
On the site first you have to chose appropriate category , under which your site url will be display. That should be related to the keyword which you are using as title.
How to get appropriate category ?
There is a directory listing site of google where you can got the relevant categories for your title. That is known as D Moz:open directory project.
Just put your targeted keyword or title and click search, you can get your relevant category and subcategory.
*Don't forget to submit your site in dmoz directory list also*
Step 3:
After chose the perfect category copy the url to database in 'chosen page' tab, then there will a button as "submit link" or "add url". By clicking that the submission form will appear, just fill all the required fields and click submit.
*You can make a use of "InformEnter" and "Fireform" add ons to get more work to be done*
Step 4:
To complete your submission
check your email and If the directory sites send you any conformation mail then follow the link .


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Off Page Elements

This is the process to building incoming links to your website. Before start off page works we need to submit our site to search engines which is called search engine submission then we need a valid email address, which we can use at the time of registratrion in various sites. Then a short description of 150 to 300 characters, a list of 8 to 10 keywords which can be used as meta keywords, use the targeted keyword as title. A username and password also needed for registration. Then we can proceed to the following various steps:
1. Directory Submission
2. Article Submission
3. Bookmarking
4. Blog Posting
5. Forum Posting
6. Video Posting
7. RSS Feed
8. Press Release
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On Page Factors

Before we start SEO work we must known the elements of On page and Off page SEO and how to do these things, so we can proceed.

On Page Elements:

On page techniques are important for natural and organic search results. Thus on page techniques are used on the web page itself to let the search engines know the purpose and keywords of the website.On page optimization includes choosing right domain name, creation of title, optimized meta tags, robot.txt file, Hyperlink optimization, Internal link, Heading Tag optimization, seo copy writing, image optimization, etc.

1. Title Tag:
The title tag is the name given to the web page and tells about the web pages. Each page of website should be properly titled so as to reflect the actual content on that webpage.

2. Meta Tag:
Meta tag are the keywords that are searched for. It should also reflect the contents on the web page.It should be short and less than 15 characters. We can put 10 keywords in a web site.

3. Keyword Density:
It refers to the percentage of the specified keyword that is to be searched on a page. Overall keyword density is total searched keyword
= - -------------------------- X 100
Total Keywords on page
It should be 3 to 7 otherwise it will be keyword spamming or keyword stuffing.

4. Meta Description:
It provides a brief description in few words about the contents of the page. It should be in between to 25 to 30 words or have 150 characters with the targeted keywords in it.

5. Heading tag:
These are used as headings to a portion of contents of a web page after dividing the entire
content of a web page in to different portions.

6. Alt Tag:
These are used as assign images with caption and keywords. Image show description when mouse crosser is held over it. Alt tags should match with actual image.

7. URL Structure:
URL is the actual page name displayed in address bar of a web browser. url and site name may be same but can be optimized.

8. Internal Linking:
It is the hypertext that occures in the home page to move from one page to another within the website.







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Aug 2, 2009

How to do On Page work ?

Before start Off page work for a site the most important work is to do On page first. If one does off page with out on page then the work will be value less. For the On page work we need the Ftp username and password of a site which is given by the web hoster( in the server site hosted), if one does not know that till can do On page if he have the html files of that site and told administrator(owner) of that site to upload that file. Generally we need the following softwares to be installed in pc:
1.Adobe Dreamweaver CS4 (This is a product of adobe can download with some price )
*any problem in installation or cracking with any can mail me at upendrab08@gmail.com *

The followings are the steps which are to be made during on page work:
Step 1:
At first we have to get the home file of a website which we have to optimize.
How to Get the home file of a website ?
If you have no ftp data then can ask admin for the home html file otherwise if you have the ftp data then can directly download by putting the username and password. see in picture->


Put the domain name in sky box, username in pink and password in yellow one then click on quik connect. That will show files on second row right box which are hosted in server. Then chose "www" file from that directoty. The files which are in that file will show in under the box of that.
Chose index.html or index.php file which is the home page of a website. Then upload that file to the chosen directory of your pc which displays in left box. First make a backup folder where you can store the original home file. Then make a uptodate folder and copy that to uptodate folder.
* remind a fact that all the website have not same home file(may be index.html or may be not)*
Step 2:
Now just open that index file in dreamweaver for editing. Optimize the title, description and the keywords (refer to onpage elements to know how it will be). Check the HTML errors, broken links and remove them. Check keyword density. Check all the on page elements and then save.
Step 3:
After changing the html pages, its now time to upload that updated html to the server so that every one can access that. For uploading chose the uptodated file and upload it to the www file in server by file zilla.


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Types of SEO

There are three types of SEO, such as:
1. On Site SEO
2. On Page SEO
2. Off Page SEO

What is On Site SEO?

On site optimization means to optimize the web site's on site factors such as its age, whether it is hosted on reverse IP or dedicated IP, how much visible to search engine, what is the site size on server, etc.

What is On Page SEO ?

On the page whatever changes we will do that change color, modify letter style, title, image, design. Any changes made to the web page is called On page optimization. Only on the view source part or coding part we have to modify.


What is Off Page SEO ?

Off page techniques include directory submissions, article submissions, link exchange, blogs, forums etc. This helps in increasing your quality back links and thus more inbounds links for your website. Search engines gives preference to websites which has more back links. This increases the possibility of websites ranking high in search engines.
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Why SEO ?

SEO for a Web site so that search engines find the pages easily and index them. The goal is to get a page rank as high up on the results list as possible, or be on the first results page, or at the very least on the second results page of search engines. SEO makes visibility infront of search engines.
It amkes a web site popular so that people came and get the informations for which the website created. It is a process to make identificition of websites to world.
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What is SEO ?

What is Search engine optimization ?

Search engine optimization is the process of improving and placing your website in the top of the search engines like Google, Yahoo and MSN. It increases the accessibility of your website and improves the amount of clients who see and visit it. It’s a great way to assist in your business growth.

Technecally Search engine optimization improves your website position in the search engines on the basis of identification by keywords and phrases that people use to search services and products. Some people clicks on the paid ads on the top or side when use a search engine but a rational user will always use the organic search to find a particular product or company.

More About SEO
Search engine placement can do wonders for your website. A better search engine ranking means better enquiries, better leads and in return better business. In just a short time it will be amazing for you to see the increased traffic. Thus is a way of placing your website in the top of all popular search engines.

Way of search engine optimization consists of web promotion activities. Describe the keywords that best describes your business, services and products. Always pick the right keywords that describe your product and are used by maximum people to search your product. Test the keywords of your page defined by you by searching it on various search engines and do the necessary modifications if necessary according to your requirement and competition. Also make your website content rich in keywords. Only keyword rich content is searched by search engines. This creates good ranking of your website in the search engines. Use the keywords and phrases in title and Meta tags of your web pages also. Submit your website to major search engine and directories. This will make your website familiar to search engines and your website will be easily searchable for a relevant keyword.
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HTML

What is HTML ?

Html stands for Hyper Text Markup Language. A markup language used to structure text and multimedia documents and to set up hypertext links between documents, used on the World Wide Web.One can study like 'C' language.
If you want to know more can read online at ->
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What is a website ?

A website is a collection of related web pages, images, videos or other digital assets which are addressed with a common domain name or IP address in a server. Every Web site has a Home Page, Home page is the initial document seen by users when he goes to a site through its address.
Other web pages are linked with the home page and can be accesed by clicking the links on home page.Every website have a url which is the address through which a user can access that site.

What is URL ?

URL stands for Uniform Resource Locator or Universal resource locator. It is the web address of a website where the site hosted on server.
For Example : http://www.bipul-seosearch.blogspot.com
Here "http" is the access protocol and rest(bipul-seosearch.blogspot.com) is the domain.

Note: http = Hyper Text Transfer Protocol

What is Domain ?

Domain is the name by which a website is accessed. When one creats a new website, he put a name to that web site and host it on server, That is called domain follwing with the domain type symbol.
For Examle: Blogspot.com
Here .com is commercial type website. Like this
.co.in is symbol of indian sites.
.org is symbol of organizational sites.
.net networking sites.
.edu educational sites.
.uk united kingdom sites.
.govt government sites, etc


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Aug 1, 2009

Article Submission

Article Submission

Article Submission is the easy process to make One way link building. In this we have to put an article on the basis of the keyword which we had took as targeted. Before starting article submission we have to write an article on the targeted keyword so that the page rank through the key word will be increase soon.

How to make a database for Article Submission?

In MS Access we can make another table with Domain Name, Url , Chosen Page, Result and Date. So it will be easy to save data of the website for which we will do article submission.

Step 1:

Firstly we have to find out the websites which provides the service to submit articles to their sites. You can got that from the following sites:

Directory Critic.

Step 2:

Open the site then if there is the option of register the first register and then login to submit articles chose the category to submit an article. Otherwise directly first choose the category from the given category which is the most preferable for your targeted keyword.

Step 3:

After choosing the perfect category as in directory submission we have to create a pen name or author name. Then we can submit an article by filing all the data as that site requires. We have to put hyperlinks in between the article to our site, so it will be easy for readers to go our site.

Step 4:

It is the last step in this we have to just confirm the submission by clicking the validate link in our E-mail. Remember one thing some article site have no category to choose. So dont be worry to submit artcles to that site also.

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Jul 10, 2009

How to use InformEnter ?

First Locate Inform Enter: After instalation it will on status bar. Bellow in figure first icon as a Enter mark is Inform Enter.


Just single click on it and go to InFormEnter Options.. And a screen will appear like bellow.




After you edit and save data as you like, save that profile. You can see the InFormEnter icon with every form of websites. Look it the bellow figure:









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Jul 5, 2009

How to use Fire Form ?

Firs Locate Fire form : after istalling fire form there will be a icon on status bar like a firefox icon. (refer to the image)

The middle icon is the Fire form.



Just right click on it and go to "Advanced Setup"

Then there will be a form appear where you can edit for any field and save data as you require.

How to fillup this form ?
It is very easy, there is two boxes for every single data, such as value and trigger.
In trigger fill the required keyword and in value what you want. for example if your user name is toddlers then in trigger write username and in value type toddlers.
Once all the fields fill up properly you can fill a web form with a single click on it.
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